BLUECHIP PORTFOLIO
BLUECHIP PORTFOLIO is a Equity Portfolio Management Service launched by NJ Asset Management Private Limited on March 2018. Managed by Vineet Nayyar, the fund holds ₹1585 Cr in AUM and benchmarks against Nifty 50 TRI. Minimum investment is ₹5000000 lakh. Trailing returns: -8.71% (1Y), 8.81% CAGR (3Y), 11.79% since inception. Performance data as of July 2026.
BLUECHIP PORTFOLIO
1,584.70 CR AUM
BLUECHIP PORTFOLIO
1,584.70 CR AUM

vineet nayyar
What is this fund's investment objective?
Bluechip Portfolio follows a rule based investment approach focused on identifying high quality companies from the Nifty 500 universe and constructing a concentrated portfolio of approximately twenty to twenty five stocks with reasonable valuation. The strategy emphasizes investing in companies with superior quality characteristics such as high return on equity, strong cash generation and consistent dividend paying capability while avoiding loss making and low quality businesses. Stock selection is driven by predefined rules and quality parameters combined with forensic filters to eliminate companies with governance concerns or deteriorating fundamentals. The portfolio adopts a long term buy and hold approach with minimal churn where companies are reviewed annually and removed if they fail to meet quality or forensic filters, with the outgoing stock replaced by the best ranked stock based on the rule based framework. Portfolio construction is relatively concentrated with around twenty stocks providing focused exposure to quality businesses while maintaining diversification across industries. Allocation is predominantly to equity and equity related securities with a small portion permitted in debt oriented mutual funds, liquid funds or cash equivalents. Sector agnostic and combination of large cap mid cap and small cap.
How has BLUECHIP PORTFOLIO performed?
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