Cognito aims to optimise annualized returns through a judicious deployment of funds in capital market instruments based on detailed assessment and evaluation of relevant macro and micro factors pertaining to the economy and industry. The investment approach focuses on generating long term capital growth from an actively managed portfolio while evaluating associated risks. The strategy invests primarily in Indian equity along with allocation to mutual fund units and debt securities where appropriate. The portfolio construction follows a structured investment process consisting of identifying investments, conducting fundamental research, undertaking valuation study and portfolio construction. The approach emphasises buying securities at a discount to intrinsic value with the intention of creating value over time. Investments are typically held for several years with a long term investment horizon of five years or more, which helps reduce portfolio churn and encourages disciplined long term ownership of businesses. Portfolio selection is driven by fundamental research and valuation based assessment rather than short term market movements. The strategy seeks to identify businesses where intrinsic value and long term growth potential provide an opportunity for capital appreciation through patient investing and active portfolio management. Sector agnostic and market cap agnostic.