ICICI Prudential PMS Prime Strategy
ICICI Prudential PMS Prime Strategy is a Equity Portfolio Management Service launched by ICICI Prudential Asset Management Company Ltd on November 2023. Managed by Anand Shah, the fund holds ₹997 Cr in AUM and benchmarks against BSE 500 TRI. Minimum investment is ₹5000000 lakh. Trailing returns: 8.45% (1Y), 23.47% since inception. Performance data as of July 2026.
Learn
ICICI Prudential PMS Prime Strategy
ICICI Prudential Asset Management Company Ltd
997.49 CR AUM
ICICI Prudential PMS Prime Strategy
ICICI Prudential Asset Management Company Ltd
997.49 CR AUM
BSE 500 TRI
Benchmark
2yr 7mo
Age
EQUITY
Strategy
NIL
Fixed Fees
NIL
Variable Fees
NIL
Exit Load
BSE 500 TRI
Benchmark
2yr 7mo
Age
EQUITY
Strategy
NIL
Fixed Fees
NIL
Variable Fees
NIL
Exit Load

anand shah
Fund Manager
EQUITYStrategies
Mr Anand Shah has more than two decades of rich fund management experience in the Asset Management industry. Anand joined ICICI Prudential AMC in February 2021. In his previous role, he was CEO of NJ Asset Management. Prior to this stint, he was Deputy CEO and Head of Investments at BNP Paribas Asset Management India Pvt. Ltd, responsible for investments and overseeing both onshore and offshore mandates sub-advised and sales. Prior to joining BNP Paribas, he was the Head of Equities at Canara Robeco AMC Ltd for a period of three years starting March 2008. He was previously associated with ICICI Prudential AMC Ltd in the capacity of Co-Head Equities and as Vice President Investments at Kotak Mutual Fund for a period of six years from May 2000 to December 2006. Anand has previously won multiple laurels and prestigious awards for his fund management. He was the recipient of 'The CIO of the Year Award 2014-15' from Asia Asset Management and has also won multiple other fund level awards for his investment performance. By qualification, he is a Post Graduate Diploma in Management from Indian Institute of Management, Lucknow and holds a B.E. degree from Regional Engineering College, Surat.

nimesh shah
Fund Manager
EQUITYStrategies
Managing director and CEO
1OF2
What is this fund's investment objective?
ICICI Prudential PMS Prime Strategy (the Prime Strategy) aims to achieve long term capital appreciation by primarily gaining exposure to a concentrated portfolio of equities which may benefit from India's long-term growth story
How has ICICI Prudential PMS Prime Strategy performed?
Loading
Unlock all metrics
Login to see the live performance and return
Wealth Creation Calculator
1M IA return
0.42%
1M benchmark return
-0.17%
Alpha
0.59%
1M Wealth multiple
1.00x
How has this fund performed vs its benchmark?
2026
2026
Loading
Unlock all metrics
Login to see the live performance and return
Wealth Creation Calculator
1M IA return
0.42%
1M benchmark return
-0.17%
Alpha
0.59%
1M Wealth multiple
1.00x
Similar Investment Approaches
Enam India Equity Portfolio
Enam Asset Management Company Private Limited
₹21,124.64 Cr
EQ
Customised Discretionary Portfolio - Equity
360 One Asset Management Limited
₹17,789.83 Cr
EQ
Q India Value Equity Strategy - Constrained V
Quantum Advisors Private Limited
₹15,618.11 Cr
EQ
Icici Prudential Pms Contra Strategy
Icici Prudential Asset Management Company Ltd
₹13,519.6 Cr
EQ
Blended- Rangoli
Unifi Capital P Ltd
₹11,396.64 Cr
EQ
